Fitness coaching SaaS
3x users in 4 years, then acquired
A coaching platform with paying customers and fragile code. Maksym made it stable and secure, stayed four years while it grew, and helped merge it into the acquirer after the sale.
Zenfit is software for fitness coaches to run their clients' workout and meal plans. When Maksym joined, it already had paying customers and a sales team, but the product had been built fast to get there. The code was fragile, insecure in places and hard to change without breaking something else, while the business was aiming for aggressive growth.
Working in a team of three developers, Maksym gave the platform its shape while new features kept shipping:
The user base grew 3x. Then a Danish competitor acquired Zenfit and the two products had to become one. Each side had features worth keeping, so after first connecting the systems through APIs, Zenfit moved onto the acquirer's Node.js backend: one backend and two frontends serving two customer bases. Four years in total, from fragile code to a successful exit.
โThanks for 4 amazing years Maksym ๐๐ We would not be where we are today without you!โ
Zenfit Platform Interface
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