Challenge

Photographers face significant administrative overhead in managing client photo selections, proofing, and final delivery. Traditional methods often involve disjointed tools for viewing, selection, and payment, leading to a friction-heavy sales process and delayed revenue.

Solution

I developed Picout, a specialized online shop and workflow system tailored for professional photographers. Key features include:

• Optimized Selection Workflow: Implemented a unique "Deselect Mode" (Abwahlmodus) that simplifies the client's decision-making process by having them remove unwanted shots rather than select favorites.
• Sales Growth Tools: Integrated tiered pricing structures and automated bonus systems to incentivize larger orders and quicker client turnaround.
• End-to-End Automation: Automated the entire pipeline from image upload to payment processing and secure digital delivery.

Result

Picout streamlined the post-shoot workflow for photographers, significantly reducing administrative time while increasing sales conversion rates through its psychology-driven selection and pricing features.